
Ms. Cristina M. Greysman
(She/Her)
Founder and CEO
Signal Business LLC
At a glance
About
I’m a builder at heart who thrives on taking an idea from zero to one and then scaling it to massive impact. My career started in the trenches co-founding SaaS-based startups, where I learned firsthand what it takes to get a new business off the ground. I brought that same entrepreneurial hustle into my leadership roles at Amazon and SAP, where I built global partnerships completely from scratch and grew them into businesses generating hundreds of millions of dollars per year. To me, architecting a successful ecosystem takes the exact same grit, vision, and operational mechanics as launching a startup. You have to figure out the engine of growth and create a foundation that truly works for everyone involved. Now, I’m taking decades of experience building collaborative networks at the enterprise level and bringing it full circle to build my own venture, GotoSignal. I know exactly what it takes to build a business that is wired to scale from day one, and I'm excited to be doing it again.
Skills
Business Strategy
Strategic Alliances & Partnerships
Business Development
Featured
Video interview with the CEO of Partner Optimizier regarding how I take a data driven approach to finding new partners.
Finding New Partners

