The terms, in plain language

Definitions

Digital business profile

A mobile-ready, single-page website with its own URL and QR code that holds your contact, content, products, embeds, hours, and analytics.

Link-in-bio

A single page that collects multiple links, often used from a social bio. A digital business profile extends this with contact, commerce, embeds, and analytics.

vCard

A standard contact-file format (.vcf). A Save Contact button downloads a vCard so a visitor can add your details to their phone in one tap.

Dynamic QR code

A QR code that points to a short link you control, so its destination can change and its scans can be tracked — without reprinting the code.

Static QR code

A QR code that encodes a fixed URL directly. It cannot be changed or tracked after printing.

Tracking code (QR variant)

A parameter that creates a distinct QR variant with its own scan count, so you can compare batches, placements, or campaigns.

Open Graph / share image

Metadata and an image that control how a page looks when shared on social platforms and messaging apps.

LocalBusiness SEO

Structured data that helps search engines understand a business name, address, and hours — improving local search and map presence.

Answer Engine Optimization (AEO)

Structuring content so AI answer tools and search overviews can extract and cite it — using clear answers, question headings, and structured data.

Search & agent discoverability

A per-profile setting that lets search engines and AI answer tools index and recommend your public profile URL when you turn it on. Anyone with your link or QR code can still open the profile when it is off.

Embed allow-list

A curated set of trusted services a page may embed, which reduces security risk compared with allowing arbitrary embed code.

Save Contact

A button on a profile that downloads the owner vCard so a visitor can store their contact details instantly.

Multi-profile account

A single account that manages many separate profiles — each with its own URL, theme, QR codes, and analytics.